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Hi there, I'm Marj!

A Kajabi Hero, Conversation Designer, Manychat Expert, Fractional OBM, Mother, & Digital CEO

My journey has been all about helping Coaches and Consultants like you embrace the CEO identity and run a smooth-sailing online business with all its desirable side effects.

Hi there I am Celeste!

Creator of Softly Does It and dedicated Business Strategist.

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Let's face it; you're passionate about delivering life-changing transformations to your clients.

The last thing you need...

is to be bogged down by the time-consuming backend tasks and energy-draining details.

That's where I come in.

My expertise lies in creating conversion-focused workflows, implementing seamless automation, and integrating solopreneur-friendly tech to connect all the vital components of your launch funnel.

My approach is refreshingly different.

I'm all about results, speed, and simplicity.  .

So, if you have a clear vision of what you want to achieve, but the thought of assembling all the pieces leaves you feeling overwhelmed...

I'm here to help.

I believe that everyone deserves to get paid for what they know

And I have spent the last 5 years helping fellow solopreneurs, just like you, achieve their goals through budget-friendly solutions, user-friendly tech tools, and sustainable marketing strategies.

Why should you put your trust in me?

It's a fair question, and I'm here to share my story.

As a practicing Project Manager and a fellow course creator, what distinguishes me is my firsthand experience in designing conversion-focused workflows, seamlessly integrating automation, and mastering solopreneur-friendly tech tools.

Let's Connect on IG >>

Kind words from clients

Coaches, Consultants, and Solopreneurs...

Samantha Gooden

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Jason West

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Miriam Valentin

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You're 3 steps away from transforming your knowledge-based business

Choose your preferred launch strategy

Begin your journey by selecting a launch strategy that aligns with your vision and goals. I'll help you choose the perfect approach to ensure a tailored experience.

Generate results that matter

We'll implement your chosen strategy to achieve results that truly matter. By optimizing your approach and leveraging automation, we'll target key performance indicators for success.

Aim for long-term success

Our focus is on building a foundation for sustained success. We'll implement strategies to ensure stability, adapt to changes, and maintain growth for long-term prosperity. Success is not just a moment; it's a lifelong journey, and I'll be there every step of the way.

My mission is to empower you...

by sharing my solopreneur-friendly launch and list-growth strategies, sustainable systems, and peaceful profits.

Let's Connect on IG >

FREE Download for Sustainable List-Growth:

Your guide to automating Messenger & Instagram DMs.

→ turning daily chats into cha-chings... on autopilot! 💰 

Fun facts about me



I'm not a YouTuber, but I publish videos there.


I have traveled to 8 countries, and I want to visit more.


You can't find me anywhere without my Google Maps!


I wish to have a dog someday, and I'll name it "Chokie."


I prefer savory over sweet food, and rice is life!

I'd love to learn more about you, so let's get social!
Follow me on Instragram

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